Highlights on the impact of PodcastOne research to customers

Founded in 2013, PodcastOne is a podcast network that is supported by advertisers. PodcastOne’s headquarters are based in Beverly Hills in California, L.A. The network’s parent company is Courtside Entertainment Group. The podcast was founded by Norman Pattiz, who serves as the Executive Chairman and the CEO is Jim Berk, since 2016 till present.

PodcastOne is arguably the largest podcast network that is supported by the advertisers, in the whole nation. The podcast network also brags an excess of 340 hours of original programming every week over 200 of the most popular podcasts out there today.

Norman and Tom Webster, Edison Research Vice President of Strategy, announced their findings on some in – depth studies. These studies focused on the outcome of advertising tests alongside five big national consumer brands in five varying service and product categories. In the final half year of 2016, the first ever before and after campaign brand lift study was held for podcast advertisers.

The study went ahead to provide feedback that showed the positive results of advertising via podcasts on brand recalling, purchasing intention as well as the recollection of messages.

The important findings showed that; more than 60% of the listeners mentioned a grocery brand after the campaign. Also, more than a third of responders had a much more approving response to aftermarket automobiles from the initial 18%. Some products’ awareness went as high as 47%, 37%, and 24% after the campaigns.

Edison Research held three different types of research in 2016 for PodcastOne to determine the efficiency of advertising on podcasts for five separate companies. Surveys held prior and after the campaigns proved that the audiences from podcasts were more responsive to messages by a brand and also increased willingness to purchase a product or service.

PodcastOne’s main objective is to confirm that using podcasts can grow a brand more than the conventional means. Tom said that they were excited to work with PodcastOne and the five brands to see the reach and impact of podcasts.

With an excess of 40 years’ experience of radio syndication, Norman “Norm” Pattiz, is also the founder of Westwood One. Thanks to him, it went ahead to become the biggest Sports, News, and entertainment provider in America. They distributed CBS News, NBC Radio, NFL, Summer Olympic Games, March Madness, and a broad selection of talk and music shows.

Norman has served on the Broadcasting Board of Governors of USA in the years 2000 and 2002. He also serves as the Chairman of Los Alamos and Lawrence Livermore National Security Labs.

Learn more about Norman Pattiz: https://about.me/normanpattiz

Jim Tananbum; An All Phase Hero

As the CEO and founder of Foresite Capital, Jim Tananbaum is a name known across the globe in matters related to business. His fame has the traversed across all corners of the world with a keen interest in profitable companies.

His leadership skills in addition to his profound experience have given birth to big names of numerous trading partners. It’s factual that Jim Tananburn has up to 1.1 billion dollars under his management. With more than 20 years of experience working with companies that deal with healthcare products, Tananbaum can better be termed as a man of favor. His experience can further be reflected in the fact that he is also the founder of two the other main companies. The two companies are also primary dealers of health care products with their services spreading around the world. His companies are better known for stocking products that in return generate unmatched revenue to the national government.

Jim Tananbaum is the brain behind GelTex Pharmaceuticals and Theravance Biopharma being the founder as well as the CEO. He is a product of Harvard University Medical where he obtained his medical academic qualifications.

Matters related to health play a significant role in the lives of all communities across the world. For this reason, an excellent health provider is always a treasure to any community. Mr. Tananbaum’s health care companies are such treasures everywhere they exist. He is known for his charisma and ability to work so closely with public organizations in the line of investment. This gives him a platform to manage ground-breaking financial products. This is in line with improving the healthcare facility to the communities. His work has impacted positively many technologically-based firms. Biotech and medical device companies are good examples of organizations that have been represented by Jim Tananbaum. On top of all the achievements, Jim Tananbaum is a distinguished lecturer on topics related to the capital market.

According to Wired, his services as a teacher have been experienced by the Securities and Exchange Commission. Besides being a CEO and a founder of various biopharmaceutical companies, he has other significant duties. He has been highlighted as an acclaimed lawyer for the capital market. Having been an advisor at Yale University, he earlier on earned a BS and BSEE from the same university.

Bruno Fagali: Choosing A Good Lawyer In Brazil

Are you involved in a business legal matter such as a dispute? Do you want to find a competent lawyer in Brazil that handles business legal matters? It is crucial to enlist the services of an experienced and renowned legal professional.

If you want to get top notch representation or advice regarding corporate or business issue, consider getting in touch with Bruno Fagali.

Bruno Fagali is committed to delivering outstanding services to businesses, establishments and other clients that want the highest quality legal solutions.

Ask any friends, relatives or colleagues that may have been represented by Bruno Fagali in the past. You will find out that Bruno Fagali has many positive reviews and feedback from businesses, entrepreneurs and others he has advised.

When you find yourself in a complex legal situation, it is extremely important to have a powerful attorney by your side. Bruno Fagali has represented countless businesses and individuals throughout Brazil and he is well versed in a vast array of legal issues.

Whether you’re facing a lawsuit or you are looking for an expert to provide advice on how to deal with a simple legal matter, Bruno Fagali can help.

It is a good idea to go with a lawyer who is well known for getting good results for clients. Bruno Fagali is reliable attorney and he has the skills to address both simple and complex legal issues. He can tackle your legal issue and get you a good outcome.


Mr. Vijay Eswaran – A Great Visionary And A Humanitarian

Beautiful Eswaran was instrumental in initiating the Kuala Lumpur-based QI Group in the year 1998. He was involved in the expansion of the multilevel marketing network to twenty nations. He also expanded some other businesses like telecommunications. It produced at least $750 million in revenue. Learn more about Vijay Eswaran: https://vijayeswaranblog.wordpress.com

On Forbes list, Mr. Eswaran is considered to be richest among Malaysia’s 50. He is married and is 56 years old. Mr. Vijay Eswaran had the knack of transforming his business skills into developing the QI group.

He has founded the huge corporation and is a highly successful businessman and a top selling author. He is also a great humanitarian and a motivational speaker who is an expert in giving lectures on a broad range of topics.

  1. Vijay Eswaran has laid down two foundations that function on many projects in the educational arena and also a development of the youth. Mr. Eswaran’s efforts have been recognized internationally and are present on the list of Philanthropy Heroes in the year 2011.

He got the lifetime achievement award in local philanthropy by a renowned institute in Malaysia. He left the United States of America and moved to Asia and has benefitted the QI Group to a great extent. Read more: Five Minutes With Dr. Vijay Eswaran, Executive Chairman, QI Group

  1. Eswaran got the lifetime achievement award at the 8th world Chinese Economic Summit. This summit was staged by ASLI or Asian Strategy and Leadership Institute. Mr. Vijay Eswaran is known to have also appeared in the front page story of the Wall Street Journal. He felt highly honored to get the lifetime achievement award from WCES. He mentioned that it was an award meant for the whole team of QI Group and he represented the company as a whole.
  2. Vijay Eswaran is proud to be a member of the multilevel marketing firm that is the QI group. This group has got many offices in Singapore and Hongkong. It has got an incredible presence in at least ten nations and has a broad range of new firms.
  3. Eswaran has been an active speaker in various business forums. He has made an interactive program known as the TOD or Thought of the day program. His book Thinking Zone is a great reflection of his thoughts on life.

How to Put Your Product in a Celebrity’s Hand

How do you get celebrities like Taylor Swift, Kim Kardashian, and Demi Lovato to endorse your product? It helps if your product is innovative and fun, but it also requires a coordinated marketing mix and elbow grease.

Seven years ago, Sanjiv Mehra teamed up with Jonathan Teller and Craig Dubitsky to disrupt the beauty industry. At the time, they didn’t know what category they would choose. They felt confident that Mehra’s experience in consumer product design and Teller and Dubitsky’s startup experience at incubators would be a good match to innovate.

Their research led them to the lip balm market. A category that had never been disrupted and had existed in the same state for a century. Lip balm was ruled by market giants Pfizer and Clorox with Chapstick and Burt’s Bees, respectively. The new product had to be more than innovative to attract a market that most eBay and Amazon buyers considered, “creatures of habit who were loyal to their existing lip balm brand,” according to an article by Fast Company on EOS Lip Balm.

In order to compete Mehra and Teller (Dubitsky left before the product launched) decided to build their own manufacturing plant. They attended engineering tradeshows to hire engineers to build their fully automated machinery. Owning their own equipment and automating the process allowed EOS lip balm to produce their lip balm fast enough to meet the demand.

As a part of their marketing plan, EOS courted beauty bloggers to showcase their product in blogs, on video, over Facebook and other social media platforms. The awareness gained momentum and soon they were featured in major beauty magazines before they ended up in the tabloids, literally in the hands of celebrities.

How do you end up in the hands of celebrities? Become a really big deal that pushes the major players out of the way by understanding a market need.


Dr. Chris Villanueva’s Success Accelerating the Growing Dental Practices

Dentistry is a capital-intensive business. The training is long and expensive. To run a good practice requires investment in infrastructure and costly equipment, maintaining a support staff and strict compliance. The medical industry is under pressure to offer affordable and sustainable services. MB2 Dental Solutions provides business management and support services to dentists and dental practices. Affiliates can then concentrate on their core revenue streams and achieve viable growth. Dr. Chris Villanueva is the founder and CEO of MB2 Dental.


Most challenges facing dentists are the same across the board; whether you are a solo operation or a large corporate practice. MB2 fills a natural gap that exists in the industry. Dentists would love to focus on their core element, which is taking care of your teeth, gums, and face. While the medical qualification is enough to deliver excellent service, running a successful practice requires a significant level of business skills.


An affiliate dental practice can grow their business. With full clinical autonomy, they can accelerate service delivery and offer more specialty services. This creates a mutually beneficial position for the patient, the provider, and the MB2 network. Besides, it is an excellent option for the individual dentist who does wish to raise the capital that is required to invest in the expensive infrastructure.


Dr. Villanueva believes the best management strategy is to place the right talent and then empower them to drive your vision as opposed to micromanaging them. He is enthusiastic about advances in technology that are enabling providers to deliver better services to patients. Appropriate IT technology improves turnaround times, service delivery and strategy formulation. Establish your core infrastructure as early as possible and factor in projected growth patterns.


Dr. Villanueva’s goal is to provide the capacity of a big corporation to a local operating owner. MB2 Dental affiliates enjoy multi-specialty support, quicker treatment paths for patients, and business growth. The company offers access to a professional peer network that encourages collaboration, sharing and training. MB2 has experienced tremendous success with a growing list of affiliate locations and expanded workforce.


The disruptive and energized approach is raising the bar and quickly gaining recognition from the most important element in the equation, the patient. MB2 helps practices stay on top of trends, creates a peer-learning environment, and provides growth opportunities. It also offers standard business support services including legal, HR and payroll, compliance and marketing. In a mainly traditional industry, the technology, collaboration and business diversification MB2 offers is likely to influence future success trends in the industry.