Founded in 2013, PodcastOne is a podcast network that is supported by advertisers. PodcastOne’s headquarters are based in Beverly Hills in California, L.A. The network’s parent company is Courtside Entertainment Group. The podcast was founded by Norman Pattiz, who serves as the Executive Chairman and the CEO is Jim Berk, since 2016 till present.
PodcastOne is arguably the largest podcast network that is supported by the advertisers, in the whole nation. The podcast network also brags an excess of 340 hours of original programming every week over 200 of the most popular podcasts out there today.
Norman and Tom Webster, Edison Research Vice President of Strategy, announced their findings on some in – depth studies. These studies focused on the outcome of advertising tests alongside five big national consumer brands in five varying service and product categories. In the final half year of 2016, the first ever before and after campaign brand lift study was held for podcast advertisers.
The study went ahead to provide feedback that showed the positive results of advertising via podcasts on brand recalling, purchasing intention as well as the recollection of messages.
The important findings showed that; more than 60% of the listeners mentioned a grocery brand after the campaign. Also, more than a third of responders had a much more approving response to aftermarket automobiles from the initial 18%. Some products’ awareness went as high as 47%, 37%, and 24% after the campaigns.
Edison Research held three different types of research in 2016 for PodcastOne to determine the efficiency of advertising on podcasts for five separate companies. Surveys held prior and after the campaigns proved that the audiences from podcasts were more responsive to messages by a brand and also increased willingness to purchase a product or service.
PodcastOne’s main objective is to confirm that using podcasts can grow a brand more than the conventional means. Tom said that they were excited to work with PodcastOne and the five brands to see the reach and impact of podcasts.
With an excess of 40 years’ experience of radio syndication, Norman “Norm” Pattiz, is also the founder of Westwood One. Thanks to him, it went ahead to become the biggest Sports, News, and entertainment provider in America. They distributed CBS News, NBC Radio, NFL, Summer Olympic Games, March Madness, and a broad selection of talk and music shows.
Norman has served on the Broadcasting Board of Governors of USA in the years 2000 and 2002. He also serves as the Chairman of Los Alamos and Lawrence Livermore National Security Labs.
Learn more about Norman Pattiz: https://about.me/normanpattiz