Omar Yunes franchisee of Sushi Itto, did his country Mexico proud by winning Best Franchisee of the World Competition held last December in Florence, Italy. What made this achievement all the more creditable is the fact this was won in the face of fierce international competition in the shape of participants from 34 countries including Hungary, France, Italy, Brazil and of course Mexico.
The prize was won after analyzing each participant’s influence on its network. In Yunes’s case, for example, it was discovered that his franchisee units are spread over 13 centers in Mexico City, Puebla, and Veracruz, that by itself account for 10% of the units that Sushi Itto has. Yunes himself modestly credits his success to all of the 400 employees that work across 13 of his units.
He particularly impressed the organizer of the competition by his ability to be a paradigm redefining factor in the franchisor-franchisee relationship. The award is, in fact, a great shot in the arm for Mexican franchisees who have been elevated from regional players to international contenders. Considering that Yunes became a franchisee at the young age of 21 and rose to become recognized as the world’s greatest franchisee is the stuff of legends and a great source of inspiration to many Mexican youngsters who are seriously looking at franchising as a career.
That Yunes has done very well for himself is not just borne out by international competition that he won, but also the fact that his franchisor Sushi Itto feels privileged to have been part of his remarkable success story. They feel that this achievement is a testament to a joint effort on the part of the franchisor and the franchisee to provide their customers with the best service, a fantastic experience as well as stellar hospitality.
In all of this there is recognition and acknowledgment of the fact that Yunes deserves the lion’s share of the credit, for if he hadn’t been the go-getter with an eye for the future, he would not have taken his franchise business to the heights that he did. That he won an international completion too is only the icing on the cake.