Don Ressler, one of the founders of JustFab Inc., has a history of massive success with his online subscription fashion retailer JustFab, now turned TechStyle Fashion Group. Working in conjunction with his partner Adam Goldenberg the business model is based upon giving subscribers a personalized shopping experience at a great value. Fashion preferences are set up by the customer in order to get the personalized shopping experience on eyepain.org, but the VIP members have the ability to opt-out of buying for the month if they wish. The company has been wildly successful with more than five brands now making up their portfolio, raking in millions of dollars.
When JustFab was founded in 2010, the need for funding was crucial. Both men having had experience as entrepreneurs and building companies of their own, had a handle on the necessary steps from inception of the company to hiring a creative director the following year. This meant that funding would be necessary and put them in a position that they would need to seek funds at http://www.businessinsider.com/justfab-becomes-techstyle-fashion-group-2016-8. Matrix Partners, a company known as a venture capitalist offered up $33 million dollars to the startup to help them grow and implement their online fashion model in full-swing. Further funding was secured in the amount of more than $76 million dollars from multiple venture capitalist firms.
After this funding was received, Don Ressler and his partner decided to release the idea for FabKids, a fashion line for children for activewear. The company continued to grow, but more funding would be essential for further expansion within each individual brand. Over time, the brands were such a hit that celebrities began to seek out the company for further branding with their name. This includes celebrities like Avril Lavigne, and young beauty gurus that publish videos on YouTube that support the company.
Don Ressler is the Co-Founder and CEO of Fabletics, a brand that is now being promoted by Kate Hudson for it’s comfort and affordability. The company continues to run successful commercials on television in addition to successful ads on Facebook.