Joel Friant is an entrepreneur and he is legendary in the restaurant industry. He moved into the restaurant industry back in the mid-90s and it earned him the nickname The Thai Guy after he came up with the first fast food Thai concept. And it was his exposure to the restaurant industry that brought him to his passion — the habanero pepper.
The habanero pepper often gets overlooked for the more popular jalapeno pepper. But many are misguided when they choose the jalapeno over the habanero. First of all, the habanero has much more color and more nutrients.
Secondly, the habanero’s flavor is much deeper. The habanero is naturally buttery and smoky which helps to balance the 200,000 Scoville units of heat in each pepper. Jalapenos are put through a process which turns them into chipotle to achieve the same kind of balance, and jalapenos only bring 4,000 Scoville units of heat to the table in each pepper.
Thirdly, the habanero packs much more capsaicin in each bite which brings incredible health benefits. The capsaicin-rich habanero allows your body to release endorphins which have anti-inflammatory effects on the body. Not only do endorphins kill pain, they also give you an incredible sense of peace and calmness.
The habanero is incredibly good at killing harmful bacteria, as well. And while the habanero packs quite a bit of spice, the capsaicin serves as a mild irritant in the stomach which causes the lining to release a substance called prostaglandis. This substance actually creates a protective barrier which can soothe and prevent ulcers.
Joel Friant wants to bring all of these health benefits to your kitchen table in the form of The Original Habanero Shaker. The shaker allows you to spread habanero flakes over your food just like a salt shaker. The habanero inside the shaker never goes bad and is unaffected by temperature, cooking or freezing. It always retains its potency.