After high school Luiz Carlos Trabuco Cappi earned a B.A. in Philosophy from the Faculty of Philosophy, Sciences and Letters of São Paulo de Marília and a postgraduate degree in Socio-Psychology from Fundação School of Sociology and Politics of São Paulo. During these years he started Trabuco Bradesco Bank in 1969. In the 80s he became the bank’s director of marketing. He served in this capacity from 1984 to 1992. In 1992 he was appointed CEO of Trabuco Bradesco Vida e Previdência. In 1998 he left this position to become the Bradesco’s Managing Director.
A year later he became its Executive Vice President. In 1994 he became president of the National Association for Private Pension Plans, a role which he would hold until 2000. In 2003 he was named the president of Trabuco Bradesco Seguros, the bank’s insurance branch. In this leadership role, he successfully doubled company size and number one standing in the Brazilian industry. In 2006 he was named the top Business Personality of Insurance in Brazil. In 2009. He became the chairman and director of Odontopev. He also became the Non-Executive Director of Banco Espirito, a role which he would hold until 2010.
It was also during this year that Trabuco became Bradesco’s fourth CEO. His superb tenure as top leader of Bradesco was highlighted by his leading the bank to purchase HSBC. That same he was put on the list of 1o0 Most Influential Brazilians in the Country. In 2015, by far the biggest acquisition in the bank’s history. In addition, he was instrumental in the bank’s founding of Unibrad, what is now one of the top corporate university’s in the world. His leadership was so exemplary that in 2016 Forbe’s listed him on its list of the Best CEOs in Brazil. In October, Lazaro de Mello Brandao, the then chairman of the bank’s board of directors, announced that he was retiring.
Trabuco Bradesco then announced he was resigning as CEO in order to fill this vacancy. He was officially replaced by Octavio de Lazari as CEO of Bradesco Bank in March 2018.
You may read “Próximo presidente do Bradesco sairá da diretoria do banco, diz Trabuco” for more.