Waiakea Hawaiian Volcanic Water plans to be the first company to use 100% recyclable bottle for its water packaging. The production of the plastic container made entirely of TimePlast is expected next year. The material is the ‘sole patented additive for the nano-degradation for plastic. According to the company, the new content will reduce the lifespan of plastic by more than 1000 years.
According to Ryan Emmons
, the technology had not been invented earlier because manufacturer strived to make plastics stronger and better and not weaker. Emmons, the CEO, and founder of Waiakea, also stated that companies have tried to make plastic degradable
. However, Waiakea will turn plastic polymer into wax, a less complicated link that is carbon-based and degradable.
The challenges involved the correct amount of iteration to refine the oxidation process and not lose the commercial quality properties. Also, it was difficult to obtain the patent right from USPTO. However after five years and 1,200 experiments, the product, TimePlast is ready for commercial use. The cost of high-quality RPET is high, but that of TimePlast is negligible. Therefore, the cost can be comfortably absorbed by the beverage industry.
About Waiakea Water
Currently based in Culver City, California, Waiakea Hawaiian Volcanic Water is a privately owned company. Founded in 2012, Waiakea Water specializes in tasty beverages, charity, sustainability, and health. With around 50 employees, the company aims at providing its customers with healthy, delicious Hawaiian volcanic water across the globe.
Waiakea Water business model is exercising sustainable practices, consumer and environmentally friendly. It entails application of 33% renewable energy, packaging water in a 100% recycled polyethylene terephthalate. Sourced from the pristine source, southwest of Hilo town in Hawaii, the water has unique mineral composition and PH. The naturally alkaline Waiakea water boasts a PH of 7.8 to 8.8.
The company includes a social element in its mission. Partnered with Pump Aid, a charity organization donating clean water to rural Africa, Waiakea has donated 500 million litres to date. Also, the company subscribes to the Hawaiian culture of ‘care for the Land’ seen in all Waiakea activities.