Getting the Right Funding for JustFab for Don Ressler

Don Ressler, one of the founders of JustFab Inc., has a history of massive success with his online subscription fashion retailer JustFab, now turned TechStyle Fashion Group. Working in conjunction with his partner Adam Goldenberg the business model is based upon giving subscribers a personalized shopping experience at a great value. Fashion preferences are set up by the customer in order to get the personalized shopping experience on eyepain.org, but the VIP members have the ability to opt-out of buying for the month if they wish. The company has been wildly successful with more than five brands now making up their portfolio, raking in millions of dollars.

When JustFab was founded in 2010, the need for funding was crucial. Both men having had experience as entrepreneurs and building companies of their own, had a handle on the necessary steps from inception of the company to hiring a creative director the following year. This meant that funding would be necessary and put them in a position that they would need to seek funds at http://www.businessinsider.com/justfab-becomes-techstyle-fashion-group-2016-8. Matrix Partners, a company known as a venture capitalist offered up $33 million dollars to the startup to help them grow and implement their online fashion model in full-swing. Further funding was secured in the amount of more than $76 million dollars from multiple venture capitalist firms.

After this funding was received, Don Ressler and his partner decided to release the idea for FabKids, a fashion line for children for activewear. The company continued to grow, but more funding would be essential for further expansion within each individual brand. Over time, the brands were such a hit that celebrities began to seek out the company for further branding with their name. This includes celebrities like Avril Lavigne, and young beauty gurus that publish videos on YouTube that support the company.

Don Ressler is the Co-Founder and CEO of Fabletics, a brand that is now being promoted by Kate Hudson for it’s comfort and affordability. The company continues to run successful commercials on television in addition to successful ads on Facebook.

Highlights on the impact of PodcastOne research to customers

Founded in 2013, PodcastOne is a podcast network that is supported by advertisers. PodcastOne’s headquarters are based in Beverly Hills in California, L.A. The network’s parent company is Courtside Entertainment Group. The podcast was founded by Norman Pattiz, who serves as the Executive Chairman and the CEO is Jim Berk, since 2016 till present.

PodcastOne is arguably the largest podcast network that is supported by the advertisers, in the whole nation. The podcast network also brags an excess of 340 hours of original programming every week over 200 of the most popular podcasts out there today.

Norman and Tom Webster, Edison Research Vice President of Strategy, announced their findings on some in – depth studies. These studies focused on the outcome of advertising tests alongside five big national consumer brands in five varying service and product categories. In the final half year of 2016, the first ever before and after campaign brand lift study was held for podcast advertisers.

The study went ahead to provide feedback that showed the positive results of advertising via podcasts on brand recalling, purchasing intention as well as the recollection of messages.

The important findings showed that; more than 60% of the listeners mentioned a grocery brand after the campaign. Also, more than a third of responders had a much more approving response to aftermarket automobiles from the initial 18%. Some products’ awareness went as high as 47%, 37%, and 24% after the campaigns.

Edison Research held three different types of research in 2016 for PodcastOne to determine the efficiency of advertising on podcasts for five separate companies. Surveys held prior and after the campaigns proved that the audiences from podcasts were more responsive to messages by a brand and also increased willingness to purchase a product or service.

PodcastOne’s main objective is to confirm that using podcasts can grow a brand more than the conventional means. Tom said that they were excited to work with PodcastOne and the five brands to see the reach and impact of podcasts.

With an excess of 40 years’ experience of radio syndication, Norman “Norm” Pattiz, is also the founder of Westwood One. Thanks to him, it went ahead to become the biggest Sports, News, and entertainment provider in America. They distributed CBS News, NBC Radio, NFL, Summer Olympic Games, March Madness, and a broad selection of talk and music shows.

Norman has served on the Broadcasting Board of Governors of USA in the years 2000 and 2002. He also serves as the Chairman of Los Alamos and Lawrence Livermore National Security Labs.

Learn more about Norman Pattiz: https://about.me/normanpattiz